How do leading global destinations position themselves in an increasingly competitive international tourism market?
This report presents a comparative strategic analysis of destination marketing frameworks adopted by five countries: Australia, Thailand, the Maldives, Vietnam and India, examining their approaches to international advertising, public relations, destination branding, celebrity endorsements, airline partnerships, digital platforms and tourism trade development.
Drawing on international best practices and successful promotional initiatives, the study identifies key lessons and explores their potential application to Sri Lanka’s tourism sector. It highlights opportunities to strengthen international destination positioning through coordinated marketing strategies, strategic partnerships, cultural diplomacy and targeted engagement with global markets.
The report aims to provide valuable insights to policymakers, tourism authorities and relevant stakeholders in identifying effective approaches to enhancing Sri Lanka’s international tourism presence and competitiveness.
Download the Full Report (PDF) : https://bidti.lk/wp-content/uploads/2026/11/Global-Destination-Marketing-Frameworks-A-Comparative-Strategic-Analysis-for-Sri-Lanka-Tourism-1.pdf